Why you shouldn't keep your startup project to yourself, and why you should share the process with the world? It may sound counter-intuitive but...
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Feedback can make you change your mind and plans
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Others may learn from the value you share, and will, therefore, be eager to share value with you
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You are socially under pressure because people expect you to share things and make progress. Therefore you will.
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Giving makes you happy and working on a product longterm without feedback or results can make you depressed. Share!
Don't spew out all the secret sauce, but give people a little taste of the soup you're making, and let them know some ingredients.